Nov 13, 2017
Ever heard of The Hierarchy of Subscriber Needs? If you haven’t you definitely must. Chad S. White, the research director of Litmus and author of Email Marketing Rules, explains in depth what the Hierarchy of Subscriber Needs is and how e-tailers can benefit from following the principles. In short, your emails must be respectful, functional, valuable and remarkable. And it’s not as easy as it sounds. Hear Chad S. White’s surprising and interesting strategies for reaching out to your subscriber base without ending up as spam.
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Link for The State Of Email Deliverability by Litmus: https://litmus.com/lp/state-of-email-deliverability-2017