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E-Commerce Boost

Jan 4, 2018

E-commerce companies can actually get free media coverage if they master the art of newsjacking. In this episode, you will get the infinite guide to doing newsjacking by the man who pioneered the term, David Meerman Scott. It is not PR, it is not pure marketing - it is tapping into breaking news stories with clever tailored content that will catch the reporters attention - and it can generate thousands of dollars in revenue if done right.